Lowe's | Converticals (2017)
Lowe's made DIY projects look even more effortless with Converticals and its Instagram "hack." They presented each project with a list of steps in its Instagram Stories, but through a series of micro clips so the user didn't have to continuously tap their way through the story.
Nominated for 2018 Webby
Agency: BBDO NY
Production Company: BBDO Studios
Role: Editor/Prototyper