Lowe's Home Improvement | In-A-Snap (2016)
To reach their millennial, first-time home owner audience, Lowe's Home Improvement created a way for them to see themselves create a DIY project through Snapchat. Recording and uploading stories overnight solely through the app, users the next day were able to tap their way through the project themselves.
Awards: 2017 Cannes Lions (1x Silver, 2x Bronze)
Agency: BBDO NY
Production Company: BBDO Studios
Role: Camera Operator/Editor/Prototyper
