SNICKERS | LIVE INTEGRATED SUPER BOWL LI CAMPAIGN

SNICKERS | 36-HOUR STREAM RECAP

SNICKERS | LIVE - BEHIND THE SCENES

Snickers | 36-Hour Livestream (2017)
For Super Bowl LI, Snickers broadcast and performed the first-ever live Super Bowl commercial with Adam Driver during the worldwide event. To tease and build anticipation for the live commercial, they captured a behind-the-scenes look and hosted a 36-hour livestream on Facebook leading up to the big game.
Agency: BBDO NY
Production: O-Positive/Ripplebox (Live Commercial, 36-Hour Livestream), BBDO Studios (BTS, 36-Hour Livestream)
Role: BTS Studios Producer/Camera Operator/Livestream Editor